|
週次 |
日期 |
單元主題 |
|
第1週 |
2/23 |
Introduction |
|
第2週 |
3/02 |
Ch1 Marketing:
Creating and Capturing Customer Value
|
|
第3週 |
3/09 |
Ch2 Company and Marketing Strategy: Partnering to Build Customer Relationships
|
|
第4週 |
3/16 |
Ch3Analyzing the Marketing Environment
|
|
第5週 |
3/23 |
Ch4Managing Marketing Information to Gain Customer Insight
|
|
第6週 |
3/30 |
Ch5 Understanding Consumer and Business Buyer Behavior
|
|
第8週 |
4/13 |
Ch6Customer-Driven Marketing Strategy: Creating Value for Target Customers
|
|
第10週 |
4/27 |
Mid-term |
|
第11週 |
5/04 |
Ch7 |
|
第12週 |
5/11 |
Ch8 |
|
第13週 |
5/18 |
Ch9 Price Considerations and Strategies |
|
第14週 |
5/25 |
Ch10 Marketing Channels: Delivering Customer Value
|
|
第15週 |
6/01 |
Ch11 |
|
第16週 |
6/08 |
Ch12 |
|
第17週 |
6/15 |
Ch13 & Ch14 |